Performance
What 0.9 seconds buys a small business
Our sites load in under a second on a phone. Here is what that changed for three clients, in bookings rather than scores.
Written by
Priya Sen
Role
Design lead
Published
Read time
6 min
Speed scores are easy to chase and easy to ignore. We track what the speed does instead.
When Lowlight’s booking page went from 4.1 seconds to 0.9, people who opened it on 4G stopped leaving before it loaded. Bookings from phones rose by a third.
Kinetic Physio’s treatment pages rank higher since the rebuild, partly because they load fast, and partly because they now say, in plain words, what each treatment costs.
PS
Priya Sen
Journal
Keep reading.
Pricing
6 min
What a website subscription actually includes
Design, build, hosting, security updates and small edits, for one monthly fee. Here’s exactly where the line is between an edit and a new project.
Process
8 min
The 10-day build, day by day
From the kick-off call to a live domain in two working weeks. What happens each day, and what we need from you.
Care
4 min
How to write an edit request we can ship in an hour
One change per request, a link to the page and the exact new words. Three habits that cut our median turnaround to 19 hours.